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Here are 5 reasons why artificial intelligence is necessary for humanity: AI can help us solve some of the world's biggest problems. AI has the potential to help us address climate change, find cures for diseases, and improve our understanding of the universe. For example, AI is already being used to develop new solar panels, design more efficient batteries, and identify cancer cells. AI can make our lives easier and more efficient. AI can automate many of the tasks that we currently do manually, freeing up our time for more creative and fulfilling activities. For example, AI can be used to drive cars, answer customer service questions, and provide personalized recommendations. AI can help us make better decisions. AI can analyze large amounts of data and identify patterns that we might not be able to see. This information can then be used to make better decisions about everything from investment strategies to medical treatments. AI can help us learn and grow. AI can be

Using AI to reboot brand-client relationships source:   Tech Crunch Michael Gorman Contributor Michael Gorman is SVP of Product, Business Development and Marketing at   ShareThis , a data company focused on mapping comprehensive global consumer interest insights. Marketing automation has usually focused on driving sales, mainly using past purchase or late funnel behavior (e.g., paid search) as a predictor of an imminent purchase. While effective at boosting sales numbers, this widely implemented strategy can result in a disservice to brands and industries that adopt it, as it promotes the perpetual devaluation of goods or services. Narrowing a brand’s focus only to aspects linked to conversions risks stripping the customer experience of key components that lay the groundwork for long-term success. We live in a world rich with data, and insights are growing more vibrant every day. With this in mind, companies and advertisers can strategically weave together all the data they collect dur